Workshop topic:
How to complete a CRO audit of your website
Host:
Rebecca Hinton, Conversion Rate Optimization Specialist & Copywriter at HubSpot
- This workshop would walk through the pieces of a website audit.
- The pieces are as follows: Google Analytics analysis, Hotjar analysis (heatmaps, scroll maps, polls), heuristic analysis, site speed testing.
- Examples and challenges of the recent Hubspot's website redesign
- Workshop participants would be given time to bring their analysis and ask questions.
This workshop is a part of Growth Marketing Stage conference.
