Workshop topic:

How to complete a CRO audit of your website

Host:

Rebecca Hinton, Conversion Rate Optimization Specialist & Copywriter at HubSpot

• This workshop would walk through the pieces of a website audit.
• The pieces are as follows: Google Analytics analysis, Hotjar analysis (heatmaps, scroll maps, polls), heuristic analysis, site speed testing.
• Examples and challenges of the recent Hubspot's website redesign
• Workshop participants would be given time to bring their analysis and ask questions.

This workshop is a part of Growth Marketing Stage conference.