Design thinking. What is it? And why is it important for startups?
An unquestionable fact: startups move fast. You create, test, and (often) fail even before you figure things out — learning by doing.
And sometimes you may not know your problem yet. For instance, you're just starting out, you may have difficulty fully articulating your startup solution. Or you may know that you have points of friction somewhere, but can’t fully identify them.
Here comes design thinking methodology — when you need to identify something you can’t verbalize. It’s a step-by-step methodology that helps you identify your problem and come up with numerous creative solutions. It’s perfect for quickly and iteratively identifying how to solve problems.
Join to find out:
What design thinking is?
How can it be helpful for startups?
What are the main instruments you can use?
Why empathy is so important?
Why prototyping is crucial?
Speaker:
Iryna Pulvas - founder & CEO of ZIRITY & independent design thinking consultant; curated Design Thinking course at Techstars Startup Week Kyiv 2017 and facilitated more than 300 hours of workshops.
Join us live on Facebook — https://www.facebook.com/events/2996605807028256 — We will publish a video when the event starts!
Add it to your calendar — shorturl.at/GLU12
