Keynote B2B & content marketing by Doug Kessler
No better way to start a new year than with this very special edition of Digital Wednesday. We are excited, proud and very happy to welcome an international marketing junkie (his own words!) on our stage. Together with Tech to Market, we have arranged for Doug Kessler (co-founder and creative director of Velocity Partners) to inspire you and kickstart the year. Doug Kessler is widely known for his B2B marketing expertise, but his vision on content marketing is interesting for every marketeer. Together with his colleague Rutger he will definitely inspire you.
The unexpected obstacles that are killing your B2B marketing
B2B marketing has come a long way in a short time. But as we’ve absorbed so many changes, too many B2B teams have lost sight of some important essentials.
Doug and Rutger will dive deeper into four or five of the big obstacles that are sucking the life out of B2B marketing. We’ll also explore some surprising ways to change the buyer-seller dynamic and get prospects to lower their marketing defence barriers. You do it by creating marketing that doesn’t look, sound, feel and shout like Marketing. On the way, they’ll cover:
- The single most important (but least used) ingredient in all marketing
- Why highlighting your worst features can be a great idea
- The power of an experimental culture
- Why ‘voice’ should be your not-so-secret weapon
- How to stop stakeholders from killing your ideas
About Doug Kessler
Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (now part of the Next 15 group). Velocity won the Content Marketing Institute’s Agency of the Year in 2016. Doug has written a lot about content marketing including A Stakeholder Through the Heart, The Search for Meaning in B2B, Insane Honesty in Content Marketing and Crap: The Content Marketing Deluge. He was a founder member of LinkedIn’s ‘Dinner For Five’ series and speaks regularly at industry events such as Content Marketing World and The Marketing Profs B2B Summit.
About Rutger Frissen
Rutger Frissen is Account Director at Velocity Partners, working with clients such as Salesforce, LiveRamp, CloudReach and Hubspot. Before Velocity, Rutger spent four years living in Australia where he worked in the B2B tech industry. Rutger has an in-depth knowledge of technology, digital and content marketing with an expertise in identifying emerging market trends and building marketing programs to exploit them.
Program
18.30 uur: Doors open
19.00 uur: Keynote Doug & Rutger
20.00 uur: Cheers on 2019!
20.15 uur – 22.00 uur: talk & drinks
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See you Wednesday January 30!
