SaaStock Local Kyiv 3.0: Going Upmarket

19:00-21:00 29 August 2019
Kyiv, UNIT.City зал UNIT.Core Hall, B8 вулиця Дорогожицька, 3, Київ, Україна, 04119
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Opis zdarzenia

Has your SaaS product hit an average contract value ceiling? Are you ready to move upmarket to win enterprise customers to get x100 higher checks?

In an increasingly competitive SaaS market many startups are finding it more and more critical to move upmarket and target enterprise customers as early as possible.

With our experts we’ll discuss:

Why and when you should go upmarket?

What opportunities, challenges and risks will your SaaS face on the way upmarket?

We will touch sales, marketing and customer success challenges as well as product challenges.


@Kristoffer Lawson, a serial entrepreneur with a history of challenging the status quo. He was one of the founders behind bank disruptor, Holvi (acquired by BBVA) and more recently was founder of Solu, which completely rethought the fundamentals of our computer experience. He has a long background in technology, having started programming at the age of 7, and enjoys working closely with product teams and is particular when it comes to user experience. He is a regular public speaker and has coached with accelerators such as StartupSauna, Startup Wiseguys, Sampo and Kiuas. Currently he is the Head of Product for, a virtual assistant that can evaluate and improve UX without consultants or user tests.

@Igor V. Karpets, Head of Enterprise Sales @Grammarly. Sales and marketing professional focused on enterprise sales in IT and ED Tech market. Passionate about building scalable and sustainable sales processes that drive predictable results. Areas of focus: B2B sales, lead generation, sales automation, strategic planning, technology licensing best practices and typical contract structures, reseller and distributor relationships, product roadmap development.

@Roman Zadyrako, Co-founder Signalayer — marketing platform for enterprises. Roman is an expert in user onboarding in SaaS, author of the book & course ‘Jetway — user onboarding toolkit”. Angelpad, 500startups, Seedcamp graduate. Signalayer helps marketers create more engaging on-site marketing campaigns. Move beyond annoying popups to create marketing experiences with better UX.

Moderator: @Max Pecherskyi, CEO, SaaStock Local City leader.

What is SaaStock?

SaaStock has been called ‘Disneyland for SaaS Companies’ and ‘The Best conference in Europe for SaaS Founders and Execs’. It is the largest event for SaaS companies in Europe. SaaStock brings together a high-value community of SaaS leaders and decision makers for your brand to get exposure to and generate new leads. It is also the place to be to meet your existing customers. The flagship event attracts 4,000+ attendees in Europe. In 2019, SaaStock is also launching a series of conferences to cover USA (East and West Coast), Asia, LatAm and Oceania.

Why SaaStock Local?

SaaStock Local is a global initiative that helps local SaaS leaders build and nurture their own ecosystem. SaaStock provides a platform that allows independent organizers to deliver regular, highly-focused events with SaaStock branding and support. The mission is to build the biggest SaaS community on the planet. This will help connect the dots more effectively, creating a bigger impact for all of the members, partners, founders, and investors who are passionate about SaaS. Local events provide networking opportunities and valuable content with a practical approach led by local industry experts and their guests.


19:00 - Doors open

19:30 - Guest speaker

20:00 - Discussion with experts

20:30 - Startup “Teardown”

21:00 - Networking with cocktails

Language: English.

Time and Date: 19:00, August 29th.

Location: UNIT Core event hall, UNIT.City, 3 Dorohozhytska St., Kyiv.

Tickets here:

Early Birds — 350 UAH

Ordinary Ticket — 450 UAH

Sleepy Owl — 550 UAH

More info:

Organizers: @UNIT.City and

In partnership with @Zoho.

Join the local SaaS Community in Kyiv!

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