Join us for the September edition of ProductTank SF where we dig into OKRs, metrics, and showing impact. You'll learn from experienced Product Leader Pratima Arora, Head of Confluence at Atlassian and walk away with tips and practices for connecting your work to topline business goals.
ABOUT THE TALK
How to Connect Your Product Work to the Top Metrics for Your Business
By Pratima Arora
Atlassian is well-known for their unique, low-touch sales model and their belief that products should be bought, not sold. Confluence’s GM and Head of Product Pratima Arora will discuss how to ensure your product work is connected to topline business outcomes. She’ll discuss how to think about the top business goals of growing new users, improving customer retention, and increasing average revenue per user. She’ll share her advice on how to use OKRs to ensure your product work “ladders up” to drive those business metrics. Pratima will discuss real world case studies of these ideas in action from Atlassian and Salesforce.
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ABOUT THE SPEAKER
Pratima Arora, Head of Confluence at Atlassian
Product Management Leader working as a Head of Product, Confluence at Atlassian with extensive experience in successfully delivering innovative products to millions of customers. Have a track record of driving some of the most strategic initiatives at Atlassian and Salesforce like Einstein (Machine and Deep Learning platform), Lightning (Experience & Platform) and Mobile. Responsible for product strategy, roadmap and go-to-market of Sales Cloud. I am a geek at heart who loves to solve the toughest customer problems with simple and intuitive solutions that customers love.
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Big thanks to our sponsor AdRoll!
AdRoll Group is on a mission to help businesses compete online and grow revenue. We help these advertisers intelligently optimize marketing campaigns. Our systems process petabytes of data—and act on changes to that data in fractions of seconds. To learn more go to www.adrollgroup.com or tech.adroll.com
