UNIT.Talk | Winning The White House: how micro-targeting works

19:00-21:00 03 Вересень 2018
Київ, UNIT.City вулиця Дорогожицька, 3, Київ, Україна
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“Twitter is how [Trump] talked to the people, Facebook was going to be how he won”, — Brad Parscale, Trump’s digital director (the Guardian interview).

Winning The White House: analysis of micro-targeting in PR during the pre-election PR company of Donald Trump.

How can micro-targeting be applied to business? Cases of Dome inc., Salon Betty, UrbanStems.

The current approaches to micro-targeting in the crypto industry: on the example of Haken's PR activity.

It's no secret that Facebook allows political campaigns to target voters very specifically — whether based on their address or their interests. The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters. So how micro-targeting is applied now and how it’s changing the world of politics and business in XXI century? Let’s talk with our guests from Capitol Hill.

More about the speakers:

@Michael Babyak, Trump Campaign's Director of Marketing Technology, Dome Compass Inc.

In 2016, as Director of Marketing Technology at the Republican National Committee, Michael led the integration of the RNC and Trump digital operations and built the RNC’s Performance, Optimization, Experiments and Testing team, which generated over $30 million of the $260 million raised online by the Trump campaign.

In 2017, he co-founded a tech startup, ArrowIQ, that leverages machine learning to simplify access to big data and microtargeting for campaigns and advocacy organizations of all sizes.

@Cameron Hardesty, former Deputy Associate Director for Public Affairs at The White House Office of National Drug Control Policy, Head of Products at UrbanStems. Cameron developed and led strategic communications around key national ONDCP policies, сoordinated with counterparts at the The White House Office of Digital Strategy, Domestic Policy Council, Depts. of Justice, Health and Human Services on events, message and communications strategy.

Now as an executive focused on data-driven, creative solutions to a growing company's most complex challenges, Cameron manages the product line, from concept to launch. Has seven years of strategic communications, media relations, digital strategy and on-the-record and live broadcast experience.

@Hleb Myrko, VP of Marketing, Demand Generarion at Hacken.

Hleb implemented PR micro-targeting activities in the crypto industry for Hacken during ICO that resulted in fundraising of $7 million. Then, Hleb reached success in PR activities for Hacken's project called Crypto Exchange Ranks. His specific approach to the creation of content and its promotion shaken up the whole industry.

Hleb is responsible for generating demand on each strategic direction of the Hacken Ecosystem operations including HKN token, HackenProof, CER, Hub Services, and HackIT Conference.

Language: English (without translation)

When: 19:00, September 3rd, Monday

Where: UNIT.Core event hall, B1 Building, UNIT.City, 3 Dorohozhytska St., Kyiv.

Moderator: @Alexey Pedosenko, Director of PR @Depositphotos.

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